Our brand, cut from paper. Ecosave Pay brand guidelines
How the Ecosave Pay name, logo, colours and type should look, wherever they appear. For the partners, press and printers who work with us.
A brochure a Manchester team made by hand.
Business energy is usually sold with gloss or with price tables. We'd rather look like what we are: one UK team on the end of the phone, looking after the bills that go out and the takings that come in.
So everything we make looks cut from coloured paper and laid on warm stock, with real places and plain words. Every rule on this page comes from the four ideas below.
Peveril of the Peak, Great Bridgewater Street. A real Manchester place, trimmed with scissors and laid on paper.
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Made by hand
A real team picks up the phone, so nothing we make should look generated, glossy or off the shelf.
Colour comes as cut paper with a fibre grain and scissor edges. Never gradients, blurred blobs or glows.
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Real and checkable
Trust is earned with things people can see for themselves, not with big promises.
Real UK places, photographed and captioned with a small story. Only figures we can back up. Plain English.
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Calm, not loud
The people we work with run busy businesses. Nothing should shout for their attention.
Generous space, one idea per section, one torn mint strip per headline, and one light from above so every shadow falls the same way.
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From Manchester
It's where we started in 2009 and where the team still sits.
Every page closes on the paper Manchester skyline at dusk, lit windows and a mint sun.
The logo
The globe and the words ECOSAVE PAY. Always use the files below as they are. Never redraw, retype or rearrange it.
Room to breathe
Leave clear space around the logo at least as wide as half the globe. Nothing else sits inside it.
Never too small
The wordmark is at least 120 pixels wide on screen and 30 mm in print. Below that, use the globe on its own, at 24 pixels or more.
The right version
The coloured logo on light paper; the reversed one on navy or busy photos. If it's hard to read, change the background, not the logo.
Don't stretch or squash it
Don't recolour it
Don't add dots, badges or effects
Don't crop the globe's ring
Colour
Blues and mint, cut as paper and laid on warm stock. Colour always arrives as a shape: a sheet, a strip, a scrap. Never as a gradient, a blur or a glow.
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Stock
#f4efe5The warm paper every page and cover is laid on. -
Paper
#fffbf3Cards, notes, forms and photo mats. -
Navy
#0c1d3dHeadlines, body ink and the closing skyline. -
Deep blue
#2b56c4The biggest paper sheets behind photos. -
Globe blue
#6699ccThe globe in the logo. -
ECO mint
#66cc99The torn strip behind the words that matter. -
Highlight mint
#7ee0acMint text and accents on navy. -
Action green
#0d8050Buttons that start a quote. -
PAY green
#00a350The word PAY in the logo, and nowhere else. -
Pale band
#e2eaf4Cool sheets for how it works sections. -
Ink
#3d4a63Body text and proof lines.
Type
Two free Google fonts. A heavy, slightly quirky face for headlines that looks cut out and stuck down, and a clean, friendly one that keeps plain English easy to read.
Bricolage Grotesque, extra bold
Bills out. Savings in.
Headlines and big numbers. Set tight, never in capitals for a whole line.
Hanken Grotesk, regular and bold
We compare fixed business electricity and gas prices from a panel of UK suppliers, then ring you before your contract ends so you never slip onto out-of-contract rates.
Body text, buttons, labels and proof lines.
Words
Plain UK English and short sentences, the way we'd say it on the phone.
Our line
Bills out. Savings in.
Figures you can quote
- 50,000+ UK businesses
- UK team since 2009
- Trustpilot 4.8 Excellent
- Phone: 0161 814 9299
These match our website. Please quote them as written.
Our name
| Write | Not |
|---|---|
| Ecosave Pay | EcoSave Pay, Eco Save, Ecosave, ESP |
| ECOSAVE PAY in capitals only inside the logo | ECOSAVE PAY in running text |
About us, in two sentences
Ecosave Pay is a Manchester team that has looked after more than 50,000 UK businesses since 2009. We compare business electricity and gas from UK suppliers, and also look after business water and waste, and card machines, EPOS and online payments.
Downloads
Need something that isn't here? Email info@ecosavepay.com or ring 0161 814 9299.